Mission and pillars

Our MISSION is to satisfy the NUMBER ONE needs in cleaning and care products, both personal and household, being the best and adapting to our clients in a proactive and competitive way.

The Final Consumer is the center of our decisions. Only constant communication with Number 1 ensures that we anticipate their needs to lead the continuous changes in the market.

They are the link to reach our goal, without them we could never reach Number 1.
Taking care of our collaborators is one of the most important pillars of our company. Within our model, their satisfaction is fundamental, in order to develop their unlimited capacity within our company.
Thanks to a joint effort, we managed to be the Center of Innovation. Food Safety as a quality standard, quality agreed every day, the agreed service and the most competitive price. Without them we cannot lead the market.
We want to be clearly recognized as a company committed to the environment and to society. That is why we are involved in the development of our community and apply the best practices for caring for the environment and CSR.
Thanks to effective and socially responsible management, we guarantee sustainable and profitable growth, to ensure the future of our company and the trust of our shareholders.